About Us

Our Story

London School of Management and Media (LSMM) is a pioneering private higher education institution in the heart of West London, offering flexible and industry-focused courses up to Level 7 qualifications.

Founded by international education professionals with decades of experience in the UK. Our founders have successfully established and operated educational institutions, giving LSMM a unique advantage in creating impactful learning experiences.

Our mission is simple.

To unlock social mobility by providing accessible, flexible, and high-quality education that directly addresses the skills gaps in the UK's key sectors.

To be recognised for our commitment to student success, industry partnerships, and social impact through a model of flexible further and higher education.

Our Leadership Team

Our leadership team combines strategic insight, academic excellence, and student-focused operational expertise.

Arun Asthana

Arun Asthana

Director & CEO

Arun Asthana is a strategy maverick with over three decades of global experience spanning journalism, broadcasting, digital media, strategic communications, and higher education. He has worked with leading organisations, including the BBC, Star News, the Tata Group, GEDU Global Education Group and an Oxford College. Arun has launched television channels, built digital and OTT platforms, advised senior leaders on reputation and crisis communications, and trained over 1,500 media professionals worldwide. An acclaimed author and filmmaker, Arun combines storytelling, innovation, and strategic thinking to create meaningful impact across industries. Drawing upon his extensive experience across media and education, he is committed to building an institution that bridges academic learning with practical industry expertise.

Dr. Dinesh Saraswat

Dr. Dinesh Saraswat​

Academic Director

Dr Dinesh Kumar Saraswat is an accomplished education leader and strategic management professional with over 45 years of experience spanning higher education, corporate training, finance, operations, and institutional development across the UK and internationally. Dr Saraswat has held senior leadership roles at Global Banking School (GBS), including Head of Community Outreach and Director of Northern Campuses, where he led large-scale academic operations, student experience initiatives, employability courses, and stakeholder engagement across multiple campuses. With expertise in educational leadership, compliance, strategic planning, and transformation management, he has supported partnerships with UK universities and awarding organisations. He holds a PhD, postgraduate qualifications in management and law, and has represented UK educational organisations at international summits.